Recording video for social media

Last week I wrote about how “facts tell, but stories sell“; how stories can promote your organisation. And how one of the quickest ways to show authenticity and get a story “out there” is through video. This week, I’m going to share some of the basic media training techniques I’ve found useful for the people […]

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Telling stories

Here’s my current favourite marketing motto: Facts tell, but stories sell. It’s a bit cheesy, but it makes a good point. Rather than listing your services, or simply telling people you can help them, you need to show them. And one of the simplest and most compelling ways to do this is to tell stories. […]

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