Telling stories

Here’s my current favourite marketing motto: Facts tell, but stories sell. It’s a bit cheesy, but it makes a good point. Rather than listing your services, or simply telling people you can help them, you need to show them. And one of the simplest and most compelling ways to do this is to tell stories. […]

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Jobs I love: proofreading

(Now, is that “proofreading”, “proof reading” or “proof-reading”?) Proofreading is a job that I have been doing on and off, officially and unofficially, for twenty years. (Or more, if you consider how, in the top infants, Mrs Warren used to send kids over to my desk to ask for spellings if the queue at her […]

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Jobs I love: blog writing

I’ve got a few interesting clients at the moment and the work I do for each of them is very different. Currently I am writer, editor, proofreader,┬ádesigner, branding consultant,┬ácontent migrator, content strategist and user experience consultant for a variety of people and organisations. So I thought this might be a useful point at which to […]

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Empathy as a career strength

As part of my journey into freelancing, I recently took the Clifton StrengthsFinder test. I was simultaneously surprised and not-at-all-surprised to find that my main “strength” – according to Clifton – is empathy. What is empathy? From the book: People who are especially talented in the Empathy theme can sense the feelings of other people […]

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Embrace the cheese

I tweeted this earlier – and included Andy, so he would see it. But he was worried it meant I didn’t like the book. Argh! No, I loved it! Let me explain. Cheese, in this – admittedly very personal – context, is a Good Thing. Mark was trying to get me to use more descriptive […]

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Writing for the web

I’m currently putting together an online CV and portfolio, in the hope that I can make a proper go of this freelancing lark around my part time day job. I tell people I’m a copywriter, editor and proofreader – and of course, I am – but really, it’s the specialism that counts. I write for […]

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Form vs content: What is art, anyway?

I love being creative, but I’m not an artist. Why? Because art is form and content. This is a new one on me, I’m ashamed to say. I have always understood ‘form’: the aesthetic part, the part that pleases the eye, or rolls off the tongue… but it’s only relatively recently that I’ve come to […]

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