Recording video for social media

Last week I wrote about how “facts tell, but stories sell“; how stories can promote your organisation. And how one of the quickest ways to show authenticity and get a story “out there” is through video. This week, I’m going to share some of the basic media training techniques I’ve found useful for the people […]

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Telling stories

Here’s my current favourite marketing motto: Facts tell, but stories sell. It’s a bit cheesy, but it makes a good point. Rather than listing your services, or simply telling people you can help them, you need to show them. And one of the simplest and most compelling ways to do this is to tell stories. […]

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Jobs I love: blog writing

I’ve got a few interesting clients at the moment and the work I do for each of them is very different. Currently I am writer, editor, proofreader,┬ádesigner, branding consultant,┬ácontent migrator, content strategist and user experience consultant for a variety of people and organisations. So I thought this might be a useful point at which to […]

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Empathy as a career strength

As part of my journey into freelancing, I recently took the Clifton StrengthsFinder test. I was simultaneously surprised and not-at-all-surprised to find that my main “strength” – according to Clifton – is empathy. What is empathy? From the book: People who are especially talented in the Empathy theme can sense the feelings of other people […]

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A bit of a moan about Twitter’s new “retweet” function

I’m not happy about the new Twitter retweeting system. I’m blogging about it now in the hope that in a couple of weeks I’ll look back and think “what was I moaning about?” It takes time to get used to anything new, so I’m hoping that’s what will happen here. Up until now, Twitter has […]

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Stephen Fry vs BrumPlum (or: Celebrity + Mob Mentality = News)

Last night saw yet another debate on Twitter that the news outlets, unbelievably, deemed worthy of report. For example, these two articles from BBC News: 18:10 GMT, Saturday, 31 October 2009: Fry ponders leaving Twitter site 09:55 GMT, Sunday, 1 November 2009: Fry ends row with Twitter critic In summary, the “news” is that Twitter […]

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