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      <image:title>News - Recording a video story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>A good story . . . grabs and holds people’s interest demands some emotional investment is easy to remember is easy to share can change minds!</image:caption>
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      <image:title>News - How I learned to write - Make it stand out</image:title>
      <image:caption>April 1998. The PC ran Windows 3.1 and we wrote all the features in Microsoft Works.</image:caption>
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    <lastmod>2025-07-25</lastmod>
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      <image:title>Home - Take a look at my work.</image:title>
      <image:caption>After starting out in publishing in the 90s, I spent more than a decade in Digital Media and Marketing teams, writing and editing content for large websites. Since returning to freelancing in 2011, I've written or edited content for The Children's Society, the European Commission, Citizens Advice and Birmingham City Council, as well as dozens of other smaller organisations and individuals.</image:caption>
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      <image:title>Home - Hello, I’m Emma.</image:title>
      <image:caption>I’m a copy writer, content editor and proof reader. I’m particularly interested in working with social enterprises and charities, especially in the areas of health and social care. If your work is making a difference to people’s lives, I’d really like to help you tell your story. Just drop me a line with a few words about your project and the kind of help you’re looking for.</image:caption>
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      <image:title>Home - You understand what you do.</image:title>
      <image:caption>But your customers, clients and users might not. And explaining what you do in a way that is simple and engaging for your readers . . . can be tricky. That’s why it’s vital to use an experienced writer and editor for your content. A good writer will take the time to understand what you do, find and share the stories in your work, and create content that enlightens and reassures.</image:caption>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.editorialgirl.co.uk/about-emma</loc>
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    <lastmod>2023-02-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60e57d630632d17c36f45b45/1625736788700-E5VA3V0NA4YDJ03WZAFT/Emma.jpg</image:loc>
      <image:title>About Emma - Hello! I’m Emma.</image:title>
      <image:caption>You might know me as editorialgirl . . . although that’s a bit embarrassing these days. (For avoidance of doubt: I’m a fully grown adult). The name came from a Madonna reference someone once made in a marketing meeting, as we argued about sales copy. “But Emma, we’re living in a material world!” And I am editorialgirl.</image:caption>
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    <loc>https://www.editorialgirl.co.uk/writing-editing-proof-reading</loc>
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    <lastmod>2021-07-19</lastmod>
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      <image:title>Writing, editing and proof reading - Editing.</image:title>
      <image:caption>Perhaps you already have a load of content. Need someone to turn it into clear, readable, accessible copy? That’s totally my jam. I love translating jargon or corporate-speak into plain English, and shaping splurges of words into little packets of useful, efficient copy.</image:caption>
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      <image:title>Writing, editing and proof reading - Writing.</image:title>
      <image:caption>Do you need regular articles for your website or blog? Want help turning boring case studies into compelling stories? Perhaps you need to provide instructions for a new product you sell, or new content for a website you've designed. If you’re looking for simple, engaging content, I can help.</image:caption>
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      <image:title>Writing, editing and proof reading - Proof reading.</image:title>
      <image:caption>I’ll also proof read all of the above . . . and more, including infographics, flyers, booklets, leaflets, short reports, and anything else you think might need a second pair of eyes.</image:caption>
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  <url>
    <loc>https://www.editorialgirl.co.uk/working-with-emma</loc>
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    <lastmod>2024-03-01</lastmod>
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      <image:title>Working with Emma - How long is a piece of string?</image:title>
      <image:caption>A blog post or article can take anywhere from a couple of hours to a couple of days, depending on things like complexity of subject matter, tone of voice, how many rounds of revisions you want to make (I usually limit people to two!) and whether you need me to upload it onto your CMS and format it. The time it takes to create content for a brand new website can be even more variable, depending on how far along you are with the site design... and because new ideas inevitably pop up during the process.</image:caption>
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      <image:title>Working with Emma</image:title>
      <image:caption>Once we've agreed on the initial tasks, I will propose an estimated time and cost, and then I’ll start work. I’ll keep in touch as I go along. For some clients, we agree a fixed fee per piece of writing and I invoice after each submission. For most clients, things are a little more loose, so I use Toggl Track to log the time as I work, and invoice at the end of each month. Ready? Then let’s get started.</image:caption>
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      <image:title>Working with Emma - I know what you’re thinking. And the answer is… it depends.</image:title>
      <image:caption>I have a standard day rate (currently £360, or £45ph), so the final cost depends on how long the work takes to complete. And how long it will take is not usually obvious at first. So, once I know what you’re looking for, I'll probably ask a few more questions about the process to help me to estimate a project fee.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60e57d630632d17c36f45b45/1626185750972-7D6OA90JQAR8OP62UEG1/unsplash-image-WHUDOzd5IYU.jpg</image:loc>
      <image:title>Working with Emma - The first thing to do is to email me. Let me know your needs, how you think I could help - and, if possible, an idea of your budget.</image:title>
      <image:caption>If what you’re looking for is complicated, or if you want to talk through some options, then we can chat further over phone or video (or even in person if you’re in or near Birmingham. Mine’s a cappuccino).</image:caption>
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