Category «Social Media»

Recording video for social media

Last week I wrote about how “facts tell, but stories sell“; how stories can promote your organisation. And how one of the quickest ways to show authenticity and get a story “out there” is through video. This week, I’m going to share some of the basic media training techniques I’ve found useful for the people …

Telling stories

Here’s my current favourite marketing motto: Facts tell, but stories sell. It’s a bit cheesy, but it makes a good point. Rather than listing your services, or simply telling people you can help them, you need to show them. And one of the simplest and most compelling ways to do this is to tell stories. …

Jobs I love: blog writing

I’ve got a few interesting clients at the moment and the work I do for each of them is very different. Currently I am writer, editor, proofreader,┬ádesigner, branding consultant,┬ácontent migrator, content strategist and user experience consultant for a variety of people and organisations. So I thought this might be a useful point at which to …

Empathy as a career strength

As part of my journey into freelancing, I recently took the Clifton StrengthsFinder test. I was simultaneously surprised and not-at-all-surprised to find that my main “strength” – according to Clifton – is empathy. What is empathy? From the book: People who are especially talented in the Empathy theme can sense the feelings of other people …

editorialgirl vs Editorial Girl

The time has finally come. Someone else has set up a company called Editorial Girl – providing copywriting and editing services, albeit from a base in the US – with the corresponding .com website address. Obviously I feel a bit strange about this – but the fact it’s happened is not very surprising. The .com …

Questions, questions…

I’ve been answering questions on formspring.me this week, as I’ve found it a good way to “just keep writing” (which would be a new year’s resolution, if I did that kind of thing). The questions I’ve been asked so far have been quite thought-provoking. I’ve found myself writing a lot more little memoirs, on and …

Explaining Twitpanto

It was Christmas day with the family and I was telling my mum what I’ve been up to over the last couple of months. After covering “the cat”, “work” and “having two colds”, I was struggling. Then I remembered. Of course! The most exciting event to happen for months – and it had only happened …

Why I love Flickr: A Detective Story

Back in May, a woman named Rhonda was travelling on the West Coast of Scotland when she found a camera. Like any good citizen, she handed it into the police. Three months on, the camera hadn’t been claimed and Rhonda got it back. It was a nice camera – an Olympus digital point and shoot, …