Author archives

Recording video for social media

Last week I wrote about how “facts tell, but stories sell“; how stories can promote your organisation. And how one of the quickest ways to show authenticity and get a story “out there” is through video. This week, I’m going to share some of the basic media training techniques I’ve found useful for the people …

Telling stories

Here’s my current favourite marketing motto: Facts tell, but stories sell. It’s a bit cheesy, but it makes a good point. Rather than listing your services, or simply telling people you can help them, you need to show them. And one of the simplest and most compelling ways to do this is to tell stories. …

Advice for teenage me

I was talking to someone about Oh Dear Diary yesterday, and she asked “what would you say to your teenage self, if you could talk to her right now?” I ummed and ahhed and eventually said “just… calm down! Boys aren’t everything!” Today, of course, I can think of loads of things I would say …

Jobs I love: proofreading

(Now, is that “proofreading”, “proof reading” or “proof-reading”?) Proofreading is a job that I have been doing on and off, officially and unofficially, for twenty years. (Or more, if you consider how, in the top infants, Mrs Warren used to send kids over to my desk to ask for spellings if the queue at her …

An idea: Oh Dear Diary

I’ve been thinking about this idea for years and I’d like to finally make it happen. It’s an event called Oh Dear Diary. It’s very simple: people get together and read aloud extracts from their teenage (or childhood, or young adulthood) diaries. Why? It’s funny It’s cathartic It’s bonding It’s affectionate But mostly it’s funny …

Jobs I love: blog writing

I’ve got a few interesting clients at the moment and the work I do for each of them is very different. Currently I am writer, editor, proofreader,┬ádesigner, branding consultant,┬ácontent migrator, content strategist and user experience consultant for a variety of people and organisations. So I thought this might be a useful point at which to …

Empathy as a career strength

As part of my journey into freelancing, I recently took the Clifton StrengthsFinder test. I was simultaneously surprised and not-at-all-surprised to find that my main “strength” – according to Clifton – is empathy. What is empathy? From the book: People who are especially talented in the Empathy theme can sense the feelings of other people …

Embrace the cheese

I tweeted this earlier – and included Andy, so he would see it. But he was worried it meant I didn’t like the book. Argh! No, I loved it! Let me explain. Cheese, in this – admittedly very personal – context, is a Good Thing. Mark was trying to get me to use more descriptive …