I tweeted this earlier – and included Andy, so he would see it. But he was worried it meant I didn’t like the book. Argh! No, I loved it! Let me explain.
Cheese, in this – admittedly very personal – context, is a Good Thing.
Mark was trying to get me to use more descriptive language in my (rather bare) prose. What I saw as “cheesy”, flowery writing is actually a very useful tool. It’s appreciated by the reader.
Likewise, Andy’s book has emphasised that it’s OK to… well, *sell*, when you’re writing marketing copy. Use words like “free”, “easy” and “now”, because – guess what? They work.
Sounds obvious, doesn’t it? My goal should be to invoke an emotional response in a reader, not to make myself sound cool. Sometimes, I’ve just got to ignore my inner prejudices (Descriptive language? Ugh, I sound pretentious! A direct call to action? Ugh, I sound salesy!) and just write in the most appropriate way for my reader.