Archive for May, 2011

Writing for the web

I’m currently putting together an online CV and portfolio, in the hope that I can make a proper go of this freelancing lark around my part time day job.

I tell people I’m a copywriter, editor and proofreader – and of course, I am – but really, it’s the specialism that counts. I write for the web. It’s a skill that I’ve been honing over the last… ooh, twelve or so years, and it’s about time I started telling other people about it – putting my knowledge to good use.

Anyway, I guess you could call this a teaser. It’s a list of the differences between the way that you read content on the web and printed content. I started it some time ago and I find it helpful to refer to when writing content for the web.

I know I don’t usually put worky stuff on my personal blog, but I figured this was interesting enough and could even prove useful to others who are writing for the web.

When reading printed material… When reading on the web…
The reader tends to lean back – is passive The reader tends to sit forward – is active
The reader is browsing / reading to relax The reader is often looking for something in particular – wants immediate gratification
The reader has researched the publisher or author (eg has read reviews before buying book) The reader may not know content producer – has arrived via search engine, or having followed a link
The reader is loyal – trusts The reader is cynical – wants sources
There is a controlled “journey” – page 1 followed by page 2, then 3 etc The reader could land anywhere – and will then jump around pages within the site
Images usually enhance text Images are usually ads; users read the text first and tend to ignore images on first glance
The reader has a faster reading speed – is slower to feel eyestrain / fatigue The reader has a slower reading speed – is quicker to feel eyestrain / fatigue
The reader starts at the top, reads left to right The reader tends to start in the centre; concentrates on top and left side of screen; reads vaguely left to right, in an F shape
The page has only one reader at a time – and they’re using their eyes The page has many users at a time and all will see the page differently – some have large monitors, some are using screen readers, some are using mobile devices… and some are search engines

(Despite the point about web users being cynical, I haven’t cited any sources here. That’s because these are my own personal notes – and I know I trusted the sources that led me to include each point in the first place. I know there is bound to be controversy over some of them, but the idea is really just to get you thinking about the way you’re presenting content. If anything looks really wrong to you, or you’re intrigued and want to know more, ask away and I’ll try and find my original research.)

Of course, this is a work in progress. There are a million differences between print and web that should make a difference to the way you write. If you can think of any more, stick ‘em in the comments – I’d love to add to the list.

Comments (7)

Don’t ask

I haven’t blogged for ages, so I thought I’d slide back into it gently with a little story from the weekend.

I was on my fourth pint of Doom Bar on Friday night – possibly my fifth, actually; Daz had already gone home but I was on a roll – when our table was suddenly joined by a friend of a friend*.

*Actually: friend of a friend is probably overstating it. I’m not even sure we would have spoken were it not for the terrible service at the Cocks; the queue for the bar was at least six people deep and beginning to engulf our table, endocytosis-like.

He spoke first.

“Hellooo… I wasn’t sure if I should ask this!”

That’s generally a bad start to a conversation. But we’ve all had a drink, yada yada. I’ll roll with it.

“Go on…?”

“A little bird told me that you, er… you know…”

He gestured downwards. At the table? At my pint?

“…told me you’re expecting! Is that right?”

The beer stayed in my mouth, although I’m not sure how. I was laughing – mostly with shock that he was stupid enough to ask – but I managed to swallow before I replied.

“NO! No, that’s not right. That’s…” I looked down, to where he was looking. “That’s a beer belly.”

I’m not even sure he was embarrassed. Perhaps I shouldn’t have carried on smiling, but I was just so surprised. He didn’t go away straight away, either. He started talking really quickly instead.

“I should have realised, yeah, of course, I mean, you wouldn’t be out drinking pints I suppose, but, you know, you never know, do you…?”

No. You never know. Which is why YOU NEVER ASK. Seriously, what possesses people?

And I have no idea who the “little bird” was. Someone who obviously doesn’t know me at all, or – paranoid much? – thought it would be funny to stir.

It could be worse, I know. One definitely-not-pregnant friend’s experience involved a (female) acquaintance that she hadn’t seen for a while squealing from across the room, “Ooh! Look at you! BAAABY BUUUMP!” before running over, hands outstretched, for a feel.

What a pranny.

Comments (8)