I am a copy writer, content editor and proof reader, specialising in writing for the web. I’ve been producing digital content since the 90s, so I know how people use the web – and how your organisation can benefit from understanding the ‘user journey’. I’ll work with you to find out who your audience is and what kind of stories you should be sharing with them.
I LOVE writing:
- Blog posts
- “How to” guides
- Press releases
- Website pages
- Constructive error messages!
- Facebook posts
I’ll also proofread all of the above and more, including infographics, booklets, leaflets and anything else you think might need a second pair of eyes.
If you’re looking for a flexible, experienced writer who understands the web – or simply for a content editor who isn’t afraid of a bit of code – get in touch.
The techie stuff
HTML. CSS. SEO. CMS. WTF? The words on the page might be working for you but do you know what’s going on behind the scenes? Will your content be visible to everyone, regardless of the device they’re reading it on? Where do you rank in the search engine results, and how can you improve that? If you’re looking for someone to translate the techie talk into plain English and give you practical advice instead of stats and jargon, I’m your girl.
In a world before Twitter and Facebook, I was working with marketing teams to engage with customers in forums and discussion groups. Nowadays, of course, we have social media. The principle – of ‘markets as conversations’ – hasn’t changed, but every day there are new and more sophisticated ways of taking part in these conversations. I won’t run your accounts for you, but I will get you started on social media, feeling confident about what you share and engaging with new networks straight away.
Find out more
Please contact me for more information about digital content management services. A full CV and client list is available on request.
I am a member of the Professional Copywriters’ Network.
Dan Jones, Head of Multiplatform, Maverick Television:
Emma is primarily an excellent writer, turning her hand to longer form articles and TV-related content with equal aplomb, bringing a sub’s eye and great attention to detail. She’s also a social media fiend who could comfortably handle a brand’s social media strategy, knows her way around the trickiest of content management systems, has experience with high pressure web chats alongside live TV, and is a first class photographer and picture editor.
Lucy Searle, Editor, www.channel4.com/4homes:
I worked with Emma Wright for five years on the 4Homes website, during which time she showed a flair for writing accurate, lively and SEO friendly digital content. She also demonstrated her sound technical ability on a daily basis. Dependable? Yes. Knowledgeable? Definitely.