editorialgirl

Looking for someone to manage your digital content?

Words

I am a content writer, editor and proofreader, specialising in writing for the web. I’ve been producing digital content since the 90s, so I understand why – and how – website copy has to differ from the printed word.

I know how people use the web – and how your organisation can benefit from understanding the ‘user journey’.

If you’re looking for a clear-headed approach to website and multimedia content – or simply for a content editor who isn’t afraid of a bit of code – get in touch.

Pictures

Content isn’t just about copy. Making sure that your site imagery reflects and complements your message is vital. I am a photographer with over a decade of experience in picture research and editing. Let me help you through the maze of copyright, tone and image quality.

Customer engagement

In a world before Twitter and Facebook, I was working with marketing teams to engage with customers in forums and discussion groups. Nowadays, of course, we’d call this social media. The principle – of ‘markets as conversations’ – hasn’t changed, but every day there are new and more sophisticated ways of taking part in these conversations. I can show you how.

The techie stuff

HTML. CSS. SEO. CMS. WTF? The words on the page might be working for you but do you know what’s going on behind the scenes? Will your content be visible to everyone, regardless of which device they’re reading it on? Where do you rank in the search engine results? If you’re looking for someone to translate the techie talk into plain English and give you practical advice instead of stats and jargon, I’m your girl.

Find out more

Please contact me for more information about digital content management services. A full CV and client list is available on request.

Recommendations

Dan Jones, Head of Multiplatform, Maverick Television:

Emma is primarily an excellent writer, turning her hand to longer form articles and TV-related content with equal aplomb, bringing a sub’s eye and great attention to detail. She’s also a social media fiend who could comfortably handle a brand’s social media strategy, knows her way around the trickiest of content management systems, has experience with high pressure web chats alongside live TV, and is a first class photographer and picture editor.

Lucy Searle, Editor, www.channel4.com/4homes:

I worked with Emma Wright for five years on the 4Homes website, during which time she showed a flair for writing accurate, lively and SEO friendly digital content. She also demonstrated her sound technical ability on a daily basis. Dependable? Yes. Knowledgeable? Definitely.